Looking to expand your brand globally on TikTok? With its vast user base and high engagement, TikTok Shops are now a must-have for cross-border sellers.
This guide shows you how to launch your TikTok Shop in 2025 and optimize operations with smart tools 🫶
Preparations Before Launching Your TikTok Shop
(1) Register a TikTok Account
-
Visit TikTok’s Website: Go to the official TikTok site and click "Sign Up".
-
Choose Your Registration Method: You can sign up using either your phone number or email. Phone registration requires a verification code, while email registration requires email confirmation.
-
Complete Account Information: Fill in your username, password, and upload a profile picture. The username should be simple, memorable, and relevant to your brand.
(2) Complete Account Verification
-
Personal Account Verification: Submit your ID information and facial recognition for verification.
-
Business Account Verification: Provide your business license and legal representative information, ideal for brand sellers.
(3) Understand TikTok Shop Policies
Before opening your store, make sure to carefully review TikTok’s policies and rules, such as product restrictions, banned items, logistics requirements, and after-sales service guidelines. These policies will directly impact your store’s operations.
Step-by-Step Process to Launch Your TikTok Shop
(1) Access the TikTok Shop Website
-
Log in to your TikTok account and go to the "Me" section in the bottom right corner.
-
Click on "TikTok Shop" to enter the Shop homepage.
-
Click "Open Now" to start the registration process.
(2) Fill in Your Store Information
-
Choose Store Type: TikTok Shop offers both personal and business stores. Personal stores are suited for small sellers, while business stores are designed for brands.
-
Store Name: Choose a simple, memorable name that reflects your brand.
-
Upload Store Avatar: Use a clear, professional avatar, ideally your brand’s logo or a high-quality image.
(3) Submit Qualification for Review
-
Personal Store: Submit photos of your ID (front and back) and a selfie holding your ID card.
-
Business Store: Provide your business license, legal representative’s ID, and brand authorization letter (if applicable).
-
The review typically takes 3-5 business days, and you’ll be notified once approved.
(4) Set Up Store Operational Parameters
-
Logistics: Choose a logistics method such as direct shipping or overseas warehouses, based on your target market.
-
Payment Methods: Set up supported payment options like credit cards, PayPal, or local payment methods.
-
After-Sales Service: Define return and exchange policies to ensure customer satisfaction.
(5) Upload Products
-
Product Information: Provide product name, description, price, and stock levels. Keep product names clear and concise, highlighting key selling points.
-
Product Images and Videos: Upload high-quality images and videos that showcase product details and use cases. Ensure video content is engaging and fits TikTok’s style.
-
Product Categories: Choose the correct product category to make it easier for users to search and browse.
Enhancing Operational Efficiency for Your TikTok Shop
(1) Optimize Ad Campaigns Using Smart Tools
Advertising is a key factor in driving traffic and conversions for TikTok Shops. AdsPolar, an intelligent advertising management tool designed for cross-border e-commerce sellers, helps you effectively manage ad campaigns. With 24/7 smart monitoring and automated optimization features, AdsPolar improves ad performance.
(2) Align TikTok Shop Strategies
-
Targeted Campaigns: Use TikTok’s user data for precise ad targeting. Select ad audiences based on characteristics like interests, age, and gender.
-
Creative Content: Develop high-quality creative content to capture user attention. TikTok videos should be entertaining, educational, or emotionally resonant to increase user engagement.
-
Data Analysis: Regularly analyze ad performance and adjust strategies based on metrics like click-through rate (CTR), conversion rate (CVR), and cost per click (CPC).
Opening a TikTok Shop in 2025 requires not only familiarity with the platform’s rules and processes but also the use of smart tools to streamline operations. By following the steps outlined in this guide and using tools like AdsPolar to optimize ad campaigns, you can effectively drive traffic and conversions for your store. Hope this guide provides valuable insights for your cross-border e-commerce journey🥰