Ever scrolled through TikTok and stopped dead in your tracks because a golden retriever just nailed a backflip? Welcome to 2025, where pet influencers aren’t just cute—they’re reshaping the pet industry.
From viral tricks to best-selling pet toys, these furry stars are driving trends faster than humans ever could. Let’s dive into how they’re doing it—and what it means for pet brands.
(Image Source:Freepik)
The Pet Influencer Boom: More Than Just Puppy Eyes
Gone are the days when pet fame was limited to Hollywood. Today, TikTok pet influencers like @Jiffpom and @Nala_Cat boast millions of followers, turning everyday antics into lucrative careers. Their secret? Authenticity and UGC marketing. Unlike polished ads, user-generated content (UGC) from pet owners feels relatable, whether it’s a cat unboxing a new toy or a dog reviewing a treat.
Brands are taking note. In 2025, over 60% of pet product launches include collaborations with pet influencers, leveraging their reach to showcase pet product reviews in action. The result? Toys featured in these videos often sell out within hours.
2025’s Hottest Pet Toys: What’s Flying Off Shelves
What’s trending in the pet toy aisle? Here’s what’s dominating carts this year:
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Interactive Smart Toys: Think puzzle feeders with app-controlled challenges. Brands like Furbo and Petcube lead the pack, blending tech with playtime.
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Eco-Conscious Chews: Biodegradable toys, like bamboo ropes or mushroom-based plushies, appeal to eco-aware pet parents.
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Viral Sensations: Remember the “floating fish” toy that had every cat TikToker obsessed? Products like these thrive on UGC marketing, with clips of pets playing doubling as free ads.
Pro tip: If you’re a pet brand, partnering with micro-influencers (10K–100K followers) can be a goldmine. Their audiences are highly engaged, and their fees are often lower than mega-stars.
How Brands Can Ride the Wave
For pet businesses, the key is authentic collaboration. Forget scripted ads—pet influencers shine when they’re just being themselves. Here’s how to get started:
• Send free products to creators whose pets align with your brand. A genuine review from a trusted influencer beats a flashy commercial.
• Encourage UGC: Run hashtag challenges (e.g., #MyDogTriesThis) to crowdsource content. Bonus: This builds community around your product.
The Future: Pets as Permanent Marketing Pillars
By 2025, the pet influencer economy is projected to double, with no signs of slowing. As best-selling pet toys continue to hinge on viral moments, brands that embrace UGC marketing and forge genuine partnerships will stay ahead.
So, next time you see a corgi reviewing a new bed, remember: That’s not just a cute video—it’s the future of retail. And if you’re in the pet space, it’s time to fetch those opportunities. 🐾