Did you know that TikTok is one of the top platforms for Valentine’s Day shopping?
Finding the right products and boosting sales for Valentine’s Day can be tricky.
But, it’s easier than you think — here are great tips 💡 for TikTok Shop sellers.
🎁What are TikTok trending Valentine's Day Gifts？
What Valentine's Day gifts are TikTok users obsessed with?
By checking TikTok’s trending list and exploring the TikTok hashtag, we can keep track of the latest trends in Valentine’s Day gifts. The following categories have received particularly positive reviews.
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Personalized Jewelry
Jewelry has always been a safe choice for holiday gifts, and when paired with emotional significance on Valentine's Day, it takes on even greater sentimental value. — but it doesn't actually have to be super expensive. Nowadays, the price range for jewelry is incredibly diverse.
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A Surprise Gift Box
Special packaging strategy is still popular, Valentine's Day gift sets (such as packages that include chocolates, flowers, small perfumes, etc.) are the perfect option for those who do not know what to buy. Influencers on TikTok showcase unboxing videos of gift sets, attracting buyers' attention.
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Stanley Tumblers
No explanation needed—Stanley🥤, renowned for their popularity among young people and stylish designs, are one of the best Valentine's Day gift options. Its overall price is also quite affordable for the public.
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Customized stuff
We found some customized and affordable gifts: a blanket with a photo on it ($18.99), an illuminated photo plaque ($12.99), and a T-shirt with photos arranged to look like band merch, which is very trendy ($12.99).
💡Tips For TikTok Shop Product Selection
The key to selecting Valentine's Day products lies in choosing items that have emotional value, align with the romantic theme, and can be effectively showcased through short videos.
Now check out these ideas to make your Valentine’s Day offerings stand out!
1. Jewelry with personalized services is favored.
This Valentine's Day, personalized gifts are the key to capturing hearts. Custom jewelry, engraved accessories, and unique bracelets are top choices, as they carry a deeper meaning and increase purchase intent. These gifts embody romance, offering a truly special and personal way to express love, as love is the enduring essence of this day.
2. Choose high-quality beauty for female consumers.
Beauty and skincare products are top sellers during Valentine's Day, especially among female consumers. Items like perfumes, lipsticks, and face masks can easily boost sales with advertising.
Beauty products perform exceptionally well on TikTok. Through videos, it's easier to showcase how these products can enhance your complexion, making your face irresistibly beautiful.
3. Consider Health and Lifestyle Products
Valentine's Day can also feature health and lifestyle products such as yoga mats, massage devices, or health foods. These items convey care for your partner's health, appealing to consumers who prioritize wellness. If the products offer practical benefits, users are more likely to buy and share them on TikTok.
4. Romantic Home Decor: A Good Option
Consider offering home decor products like heart-shaped candles, love-themed throw pillows, decorative prints, romantic puzzles, and cute cushions.
These products have relatively lower price points, but during this period, they are likely to generate a significant amount of purchases through video emotional stimulation.
The main appeal of decor items is their strong visual effect. You can design a video story where couples decorate the home together, showcasing the product. Using scenarios of items helps consumers imagine how they would look in their own homes, enhancing their desire to purchase.
👀What's Next For Increase Your TikTok Sales?
Then, how do you maximize sales with targeted product selection on TikTok?
You may encounter these situations:
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When you've selected 20 new Valentine’s Day products, how do you quickly test and find the best-selling product?
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How do you scale up ads based on the best-selling product, and create your hit product?
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During a consumption surge, with limited manpower, how can you monitor ad performance in real time?
🥳The solutions in AdsPolar to perfectly solve the questions you meet:
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Bulk Ad Creation solves the slow product testing issue.
AdsPolar's Bulk Ad Creation allows you to create multiple ads across numerous ad accounts at once. The number of ads created can be increased by 50 times compared to manual creation. It enables the most efficient ad campaigns for all your products, helping you quickly identify the best-performing items.
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Easily Scale up ads for top-performing products with Auto Creation
Once you've identified your top products, it's crucial to scale up your ad campaigns quickly. Auto Creation solves this problem by using pre-set high-quality ad templates. Just swap in your creatives, and let AdsPolar automatically handle the ad delivery process.
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24/7 AI Assistant monitors ads and automates actions
AdsPolar's AI Assistant, a strong feature, can help you monitor all ad dynamics in real time, adjusting ads based on budget rules. It automatically scales up high-performing ads and shuts down ads that exceed the budget. It will also notify you of any ad anomalies via email or authorized office software like Slack.
It will free up your team's human resources, allowing them to focus on strategy and other tasks, improving team efficiency, and ensuring your Valentine's Day marketing exceeds expectations.
Elevate your Valentine’s Day sales on TikTok with the perfect products and strategic advertising. Choose items that resonate emotionally and use AdsPolar’s tools to streamline your ad creation, scale your top sellers, and keep your campaigns sharp.
Don’t let this Valentine’s Day pass without maximizing your sales potential—start optimizing your TikTok Shop today and watch your business grow!🔥