Ad automation platforms like AdsPolar and Birch (formerly Revealbot) help businesses save time and optimize campaigns—but the right choice depends on your specific goals.🚩
We compare AdsPolar and Birch, two leading advertising platforms, to help you decide which one aligns best with your needs.
Overview of AdsPolar and Birch (Revealbot)
AdsPolar is an AI-powered ad automation platform designed for e-commerce sellers with user-friendly and powerful features, working as a bridge, seamlessly connecting ad platforms like Meta Ads, TikTok Ads, Google Ads, and e-commerce platforms like TikTok Shop, Shopify, Shoplazza, SHOPLINE, etc.
Birch stands out for its automation capabilities and support for multiple ad platforms like Facebook, Instagram, Google, and Snapchat. Known for its advanced rule constructors and custom metrics, It’s a favorite among agencies and businesses managing high-volume, multi-channel ad strategies.
Automation Capabilities
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Ad Creation
AdsPolar's Bulk Ad Creation, based on cross-combination logic, allows you to create a significant number of ads simultaneously across multiple ad accounts. For example, by adding 2 ad accounts, 5 targeting options, and 10 creative assets, you can generate 100 ads in one go (2×5×10=100). It dramatically saves time and effort when dealing with large-scale ad campaigns.
In terms of ad creation, Birch does not provide as much detail as AdsPolar on how bulk ad creation and delivery work. Birch may emphasize its pre-set templates for ads and the ability to select existing posts from Facebook and Instagram without needing to upload or create new creatives.
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Ad Management
AdsPolar’s 24/7 AI Assistant automatically adjusts ads based on rules set by the advertiser, such as cost, CTR, ROAS, LTV, retention, and more. It integrates e-commerce platform data, setting rules based on both front-end data (like spend) and e-commerce metrics (such as orders, revenue, and ROAS).
AI Assistant will monitor ads, and automatically shut down ads, turn on the ads, and scale them up based on rules. When these rules are triggered, the AI Assistant notifies the advertiser via Slack or emails.
Birch, focuses more on rule-based automation and adjusting ad performance through the rules. Birch enables advertisers to automatically turn ads on or off and scale up ads based on preset rules.
It also includes Automation Logs, which record and track the detailed execution of the rules. Logs help advertisers understand how their automation rules are performing and whether ads are being optimized effectively. Users can see which ads were adjusted or optimized during a time frame, to make more informed adjustments.
Integration (Platform Coverage)
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Platform
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Integration
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Meta Ads, Google Ads, TikTok Ads
Shopify, TikTok Shop, Shoplazza, SHOPLINE, Independent Sites.
Slack
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Birch
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Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, Instagram
Slack
Google Sheets, Google Analytics, AppsFlyer, Wicked Reports, Hyros
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Pricing
AdsPolar offers flexible pricing tailored to the scale of ad budget, making it a scalable solution for growing e-commerce businesses. The monthly plan starts at $99, with a maximum monthly budget of $5,000. It includes 3,000 ad creations per month, accommodates up to 5 team members, provides 1TB of creative library capacity, and supports 5 AI Assistant rules.
For a limited time only, Adspolar is now offering an exclusive 30% discount🔥on its annual subscription plan—an opportunity you won’t want to miss!
The Birch ad monthly plan(basic plan) starts at $49, but the details of the privileges included are not specified.
You may need to contact the team for more information. The Pro plan at $99/month appears to offer more specific and advanced features.
🎯Which Platform is Right For You?
There’s no one-size-fits-all answer here. AdsPolar and Birch both have highlight features and great integration with ad platforms.
While Birch may more focus on ad management automation with the Rule feature, AdsPolar tries to provide comprehensive solutions for bulk ad creation and management.
Before picking for your business, you may assess your budget, team size, and campaign complexity, and then try a demo of each to see which feels right for you.
👀Wanna try a demo of AdsPolar, contact us here